We are hoping the predictions are true and 2025 (yes, next year) will be another big year for weddings! This aligns with the bubble of COVID relationships and the trend of longer engagements. In the context of relationship cycles, Signet Jewelers, a leading authority in the jewelry industry offered insight on relationship cycles and is predicting a significant increase in customers seeking engagement jewelry in 2024. With indicators like couples moving in together, increased Google searches for engagement rings, and positive shifts in attitudes among Millennials and Gen Z the stage is set for an engagement boom this year, and thus a big wedding year in 2025!
What does that tell us? 2024 is the year to really focus on your marketing - and brand awareness!
In the influencer space, we are seeing traditional brands investing in micro & niche creators (bridal & wedding) as they have more trust with their followers and a relatability factor compared to larger mainstream influencers. This year we are encouraging our creators not to focus on follower count - but rather on authenticity and engagement. Engagement analytics is what you should be assessing when working with influencers!
The creator economy, currently valued at $250 billion is predicted to reach $480 billion by 2028! The significant growth is fueled by increased brand investments and rising content demand. Don’t be left behind.
Key predictions for 2024 also include the growth of YouTube Shorts & long form content, enhanced collaboration between B2B brands and creators, and a surge in demand for micro-creators due to their higher engagement rates with niche creators having a strong hold on the influencer market and creator economy.
Did you know that YouTube is the most trusted platform amongst Gen Z? Is your future bride Gen Z? You do the math. Don’t neglect YouTube. In fact, don’t neglect long form content in general. Period. The landscape is also witnessing the rise of creator-led media companies, brands and retailers hiring in-house content creators, and a trend where popular creators transition into successful brand founders.
Wedding Day Content Creators continue to grow in popularity in the wedding vendor sector as brides enjoy having this shareable content. It is often available more quickly than standard wedding photos and videos, allowing brides to share their wedding more broadly either in real time or soon after the wedding. Our influencer, Plan with Laur has become the top wedding vendor in this new category. She has been featured in NYTimes and Elle Magazine, amongst others and continues to make moves. This is a sign. This particular wedding vendor category is here to stay.
With that in mind, we predict that mainstream influencers will utilize their wedding as a profile and brand building opportunity to achieve viral moments and to put themselves on the map in the overall creator economy. It’s a moment to create interest, momentum and awareness around their personal brand. A PR move - most definitely, IF leveraged appropriately and IF the influencer is ready for the increasing demand for transparency in their real life!
Do you want to learn more about the creator economy, need help scouting ‘real’ brides on social media, navigating in-house content creators, executing influencer campaigns or want to discuss strategies for integrating your influencer marketing strategies into your 360 marketing strategy? Email: email@example.com